Within the framework of the Reed Fair Venture Capital programme, Reed Exhibitions supports companies in transforming their trade fair ideas and their business plans into a profitable project. After a detailed examination of the idea, its feasibility and profitability, Reed Exhibitions may make financial resources available at its discretion

The first Reed Fair Venture Capital project between Reed Exhibitions and ILTM Media, organiser of the International Luxury Travel Market, was a resounding excess. As a consequence of this financing programme, Reed Exhibitions has been pleased to discover a number of new talents and start-up companies.

And this is how Reed Fair Venture Capital functions:

Serge Dive, Managing Director of ILTM Media: "Reed Exhibitions gave us the capital that had been refused by the banks. Since they have excellent know-how in the trade fair market, they supported us with professional advice, while we are the ones who managed day-to-day business. They provided financial capital and, more importantly, helped us to achieve immediate acceptance among customers. The entire project succeeded so well that we would immediately start up another project with Reed."

It is important that you, as the entrepreneur, are convinced about your business plan, and that you are prepared to accept 75% of the risk, in conformity with the "Reed Fair Venture Capital" model. After a detailed examination of the idea and at its discretion, Reed Exhibitions may allow use of the Reed logo, while making its trade fair expertise available and providing access to an international sales network.

This page gives you the opportunity of finding out more about Reed Fair Venture Capital. Furthermore, you can directly make a presentation of your trade fair idea and business plan, which will remain strictly confidential of course. And do not hesitate to contact us if you should have any questions.